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Tailoring the Supply Chain to Customer Needs

Meeting customers satisfaction in highly demanding markets

Today companies in general are exposed to highly demanding markets. These markets are often characterized as being turbulent and dynamic, meaning that customer requirements
may change both quickly and often in unpredictable ways.

Companies often sell multiple products and serve customer segments with very different needs. Different products and segments have different implied demand uncertainty. Supply chain management seeks to synchronize the functions of a company and those of its suppliers to match the flow of materials, services, and information with customer demand.

目标: 本课程的目的是提供关于公司针对不同客户群进行地采购,生产和分发功能之间地发展和协调的深入知识,制定适应性的策略和政策以满足客户的需求。

参与对象: 本课程针对那些在采购,营销和分销,生产计划和市场分析,仓库管理和运输等战略层面处理物流问题或与国际物流有关的人员。

参与资格: 要求先前的相关知识。您应该具有以下领域其中之一的丰富工作经验:供应,分销,制造或国际运输。

训练方法: 所有课程均通过我们的远程教育平台Instant Education进行在线学习。点击这里查看更多关于培训方法。

时长: 共计约 20 小时学习时间,依据学员基础而有所不同。每个学员有六个月的时间可以登陆课程。

定价: 2280 人民币/人。



2160 人民币














部分 1

Supply Chain Management Concept

SCM seeks to synchronize the functions of a company and of its suppliers to match with customer demand.

Basics of Supply Chain Management

An overall perspective of the flow from the first link of the supply chain to final consumption.

Supply Chain Management Issues

The following issues play a major role in the implementation of a competitive supply chain system.

A General Framework for Supply Chain

In order to manage demand and product flows, common operations are conducted in a supply chain network.

Matching Supply and Demand Pattern

The supply chain is a dynamic system making the matching work more difficult.

Logistics in Global Markets

Logistics becomes an area of strategic importance and a source for competitive advantage.

International Logistics

The global scale of companies’ operations has resulted in an international perspective in the construction of logistics systems.

Total Cost Model

Model for selecting the optimal balance between high delivery service and low logistics costs.

部分 2

Supply and Distribution Structure

A distribution structure should be designed to guarantee the efficient organization of finished product flows.

Distribution Channel Design

Explanation of the term distribution channel.

Cooperation in the Distribution Channel

There are three types of cooperation between organizations in a distribution channel.

Decision Levels of Supply Chain Activities

SCM comprises three decision levels of activities that different parts of the company will focus on.

Supply Chain Dynamics

Disruptions in demand can spread through the entire supply chain causing significant swings in demand.

The Demand Side of Supply Chain

Customers of today are more conscious of their role and power.

Meeting the Customer’s Needs

To a large extent, running a business involves organizing resources and expertise in order to meet the customers’ needs.

Demand Mapping

Demand mapping means predicting future demand from customers.

Accurate Response in a Global Supply Chain

Accurate response entails figuring out what forecasters can and cannot predict well.

Tailoring the Supply Chain

Companies that consider changes in volatility of demand for the segmentation of their product portfolio are more successful.

部分 3

Competitive Priorities

To gain competitive advantage by developing selected capabilities.

Developing Integrated Supply Chains

Successful supply chain management requires a high degree of functional and organizational integration.

Supply Chain Links to Operation Strategy

The nature of demand for a company’s products is a key factor in the best choice of a supply chain design.

Supply Chain Responsiveness

Balancing responsiveness to changing market requirements.

Design Features for Responsive Supply Chains

The Lean Supply Chain

Assess the opportunity for applying lean to the whole supply chain, not just the single company.

Agile Systems in Changing Markets

The agile systems focus on flexible, efficient response to unique customer demand.

Customer Service and Supply Service

Explanation of the terms customer service and supply service.

Market Analysis of Supply Service

Every customer has different service requirements, which complicates supply service.

Measures of Supply Chain Performance

Typical inventory measures used to monitor supply chain performance.

Financial Measures of Supply Chain Performance

The flow of materials also affects various financial measures of concern to the company.



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